Automation for people who'd rather be building.
The repetitive work should run itself. We build the systems that handle the routine jobs across your business — matching invoices, moving data, updating your CRM, chasing follow-ups — quietly, in the background.
The reasons good teams quietly stall.
It's rarely one big failure. It's the same handful of manual jobs, repeating every week, until capable people spend their days on work a system should be doing.
The same task, done by hand, every week
Copying between tools, matching records, formatting the same report. It works — until volume grows and it eats whole days.
Data lives in too many places
The CRM, the sheet, the inbox, and the accounting tool each hold a version of the truth. Keeping them in sync is a job no one owns.
It all depends on one person
The routine runs on someone's memory and a good day. When they're out, the whole rhythm stalls and things slip through.
You can't scale the busywork
More clients means more manual work. Growth quietly adds headcount instead of margin — the spreadsheet never scales.
If it's routine and repeatable, it can run itself.
The work spans four areas where manual effort quietly stacks up. Most builds start in one and connect the rest over time.
Ops & workflow
The handoffs, approvals, and repeated steps that hold up delivery — automated end to end so work moves without chasing.
Data & reporting
Pulling, cleaning, and combining data from every tool into reports that build and send themselves on schedule.
Finance & invoices
Automated payment reconciliation and invoice processing — matching, chasing, and closing the books in the background.
Sales & CRM
Leads captured, routed, and followed up automatically, with your CRM kept current without anyone typing it in.
How we build automation that fits.
Map the workflow before touching a tool
We don't start with software. We start by tracing exactly how the work moves through your business today — every step, rule, and exception.
Only then do we design the automation around it. The system fits your process, not the other way around.
Automate the repetitive steps
The copy-paste, the matching, the formatting, the manual sends — handled automatically, with exceptions surfaced clearly instead of buried.
Connect the systems
Your tools talk to each other, so a single update lands everywhere it needs to, once — no double entry.
Follow up on its own
Reminders, chases, and next steps happen on time automatically. Follow-up stops depending on someone remembering.
Report you can trust
A live view of what's done, outstanding, and needs a human — so oversight is a glance, not an investigation.
What the work adds up to across 30+ businesses.
Figures are our own estimates across 30+ engagements. Team-time value is calculated conservatively as hours saved × a £30/hour loaded team cost (salary plus overhead) — not a billed rate.
Data & automation engineer building systems that remove manual work.
Connect on LinkedInFrom data engineering to designing automation systems.
My background is in data engineering and automation pipelines — the systems that move, match, and process data reliably at scale. Purely Automated is where I bring that discipline to the everyday manual work most businesses still run by hand.
Across 30+ businesses, that's added up to more than 1,200 hours given back to teams — time that was going into copying data, matching records, and chasing the same follow-ups every week.
Nothing here is a template. Every build starts from how your work actually flows, then removes the manual steps one at a time until the routine handles itself — giving you leverage instead of headcount.
The questions we find ourselves answering most.
We design and build business process automation across four areas — operations and workflow, data and reporting, finance and invoices, and sales and CRM. In practice that means taking the manual, repetitive jobs in your business and building systems that do them automatically.
No. Automations are built around the tools you already use — your CRM, spreadsheets, accounting software, email, and bank. The point is to connect and automate what you have, not to make you migrate.
We look for the jobs that are frequent, rule-based, and eating real hours. Those give the fastest, clearest return. The first call is mostly about finding where your time actually goes.
A focused first automation is usually live within a couple of weeks of kickoff. We map the process, build it, test against your real data, switch it on, then refine once it's running.
Yes. Builds use secure, permissioned connections, and nothing is stored or moved beyond what the workflow needs. Access and data handling are agreed in writing before anything is connected.
Tailored. The scope depends on your process, your tools, and where the manual work actually sits. We scope the first build after the strategy call so you know exactly what you're getting.
Businesses where manual, repetitive work has become a real weekly cost — teams and operations leads who know the busywork won't scale as they grow.
Whatever fits the job — Power Automate, Make.com, n8n, Python, Streamlit, and AI models where they genuinely help. The tool follows the workflow, never the other way around.
Something else on your mind? Write to us directly →
Let's fix your manual workflow.
Describe your current workflow — or message on WhatsApp. We'll review it and tell you exactly what to automate and how, with a rough timeline and cost. No commitment, no pitch.
Give your team back the hours.
We take on a small number of builds each quarter so each one receives proper attention. The first conversation is a thirty-minute strategy call. No obligation, no pressure.